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Even if you know that becoming a local business leader can help your small business succeed, you may not be sure how to go about it. The good news is, establishing yourself as local small-business leader — and increasing awareness about your company as a result — doesn’t require a big investment, a sophisticated branding campaign, or a team of marketing professionals. All you need is some initiative and these helpful tips on becoming a local small-business leader and making your company better known.
Leadership in Small Business: How to Get Started
There isn’t a magic formula for becoming a local business leader, but developing some tried and true traits of successful leaders is a good start. After that, implement these tips and you’ll be well on your way to success.
Make sure to take advantage of free advertising at the events you attend. Print or embroider a shirt with your company name and logo and wear it to the events you attend. This will help people recognize you as the owner of your business, and you’ll be one step closer to becoming a community business leader.
Another way to share your knowledge is to host a class or seminar where you focus on a trending topic in your industry and provide your audience with valuable content they are not likely to find elsewhere. Promote your event on social media during the weeks beforehand, and following the event send an email to participants thanking them for attending. Encourage your guests to join your mailing list by offering them more informative content that relates to the topic your class or seminar covered.
Find out which well-respected groups for business professionals are active in your area and join the one that meets your needs best. Some focus on serving the local community, while others are more business-centric. Make sure to perfect your elevator pitch before you attend your first group meeting, but remember to primarily focus on making professional connections and establishing trust, not selling your product.
Leadership in Small Business: The Next Steps
Whether your company is business-to-consumer (B2C) or business-to-business (B2B), becoming a local leader is an effective way to promote your organization. Take time to think about how you can use these ideas to increase your influence in your community and then lay out an actionable plan.
Keep an open mind, stay positive, and be prepared for some trial and error. Remember, almost every successful business owner has overcome a few setbacks. Figure out what approach works best for you and your small business, and then capitalize on it.
If you found this article helpful, share it across your social media platforms — it’s a great first step to becoming known as a business leader in your local community.