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Marketing

small-business-week-2017

How Small Business Week Can Help Your Business Grow

National Small Business Week has been held each year since 1963 to honor small business leaders around the country and to raise awareness of small businesses. In 2017, the dates will be April 30 to May 6. This is an important week for small businesses, with extra attention and publicity and the possibility for lots […]

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Holiday-Marketing-Tips

10 Holiday Marketing Tips to Increase Traffic to Your Store

By Melissa Darcey Running a small business is no easy feat, and it can get especially hectic during the hustle and bustle of the holidays. As overwhelmed as you might feel, however, now is not the time to neglect your marketing efforts. Holiday spending is anticipated to be generous this year, which means there’s a […]

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holiday-social-media-strategy

Holiday Social Media Strategy: Here’s How to Stand Out in a Saturated Market

The upcoming holiday season means customers are looking for gifts and services to give to those they love.  Many small-business owners want to create a social media strategy to target this audience, but the time and resources required for an effective social media campaign may seem discouraging. To tackle some of these concerns, we interviewed […]

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8 Benefits of Starting a Mentor Program at Your Company

8 Benefits of Starting a Mentor Program at Your Company

Mentor programs aren’t just trendy, they also offer a quantifiable return on investment (ROI), which is why businesses of all size use them. Mentorship grows employee engagement, job satisfaction, and productivity—and 77% of companies report that these programs increase retention. If you invest in a mentorship program, your company will see rewards for mentees, mentors, […]

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5_Marketing_Ideas_For_Small_Business

5 Budget-Friendly Marketing Ideas For Small Business That You Can Do Yourself

Small-business owners are known for wearing multiple hats. Often, they’re all-in-one CEOs, HR departments, project managers, and marketers. And not only are they on busy schedules, but they’re also on tight budgets. Small businesses usually can’t allocate the same amount of money and time to marketing efforts as medium or large companies can. Luckily, you […]

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digital-marketing-campaign-small-business

Digital Marketing Campaign: How to Effectively Promote Your New Product

As a small-business owner, you’re busy managing and growing your business. A large part of business growth has to do with marketing, especially for new businesses and product launches that need to generate awareness, interest, and sales. One of the best ways to create these responses is through a digital marketing campaign. The following information […]

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Improve Your Marketing Efforts with Instagram

You may have heard of the popular social media site Instagram, but have you used it to market your small business? Instagram is a popular social media site with over 400 million active monthly users, making it an excellent resource for small business owners. Instagram can be used to find customers that are truly interested […]

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Why Your Small Business Should Consider Texting

Once viewed as a passing fad, the texting trend has taken ahold of U.S. consumers — currently, around 97 percent of smartphone owners text. If you’re a small-business owner who wants to increase sales, save money, and build customer relationships, texting could be the solution you’ve been searching for. Here’s how your small business can […]

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Building Your Brand

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” -Jeff Bezos Branding is an essential element of marketing. Done well, a brand should be the guiding light for the organization. Above all, you need to know what you stand for, and it […]

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The Importance of a Good Website

In the digital age, a business’s online presence is just as important as their physical presence — if not more so. Restaurants live and die by their Yelp ratings. Earlier this year, Amazon’s online expansion brought its net worth above that of Wal-Mart. Before consumers make purchases, they tend to do a lot of online […]

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