Latest Articles

  1. How Small Business Week Can Help Your Business Grow

    small-business-week-2017

    National Small Business Week has been held each year since 1963 to honor small business leaders around the country and to raise awareness of small businesses. In 2017, the dates…

  2. 10 Holiday Marketing Tips to Increase Traffic to Your Store

    Holiday-Marketing-Tips

    By Melissa Darcey Running a small business is no easy feat, and it can get especially hectic during the hustle and bustle of the holidays. As overwhelmed as you might…

  3. Holiday Social Media Strategy: Here’s How to Stand Out in a Saturated Market

    holiday-social-media-strategy

    The upcoming holiday season means customers are looking for gifts and services to give to those they love.  Many small-business owners want to create a social media strategy to target…

  4. 8 Benefits of Starting a Mentor Program at Your Company

    8 Benefits of Starting a Mentor Program at Your Company

    Mentor programs aren’t just trendy, they also offer a quantifiable return on investment (ROI), which is why businesses of all size use them. Mentorship grows employee engagement, job satisfaction, and…

  5. 5 Budget-Friendly Marketing Ideas For Small Business That You Can Do Yourself

    5_Marketing_Ideas_For_Small_Business

    Small-business owners are known for wearing multiple hats. Often, they’re all-in-one CEOs, HR departments, project managers, and marketers. And not only are they on busy schedules, but they’re also on…

  6. Digital Marketing Campaign: How to Effectively Promote Your New Product

    digital-marketing-campaign-small-business

    As a small-business owner, you’re busy managing and growing your business. A large part of business growth has to do with marketing, especially for new businesses and product launches that…

  7. Improve Your Marketing Efforts with Instagram

    You may have heard of the popular social media site Instagram, but have you used it to market your small business? Instagram is a popular social media site with over…

  8. Why Your Small Business Should Consider Texting

    Once viewed as a passing fad, the texting trend has taken ahold of U.S. consumers — currently, around 97 percent of smartphone owners text. If you’re a small-business owner who…

  9. Building Your Brand

    “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” -Jeff Bezos Branding is an essential element of…

  10. The Importance of a Good Website

    In the digital age, a business’s online presence is just as important as their physical presence — if not more so. Restaurants live and die by their Yelp ratings. Earlier…