Latest Articles

  1. 10 Holiday Marketing Tips to Increase Traffic to Your Store

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    By Melissa Darcey Running a small business is no easy feat, and it can get especially hectic during the hustle and bustle of the holidays. As overwhelmed as you might…

  2. Holiday Social Media Strategy: Here’s How to Stand Out in a Saturated Market

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    The upcoming holiday season means customers are looking for gifts and services to give to those they love.  Many small-business owners want to create a social media strategy to target…

  3. 8 Benefits of Starting a Mentor Program at Your Company

    8 Benefits of Starting a Mentor Program at Your Company

    Mentor programs aren’t just trendy, they also offer a quantifiable return on investment (ROI), which is why businesses of all size use them. Mentorship grows employee engagement, job satisfaction, and…

  4. 5 Budget-Friendly Marketing Ideas For Small Business That You Can Do Yourself

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    Small-business owners are known for wearing multiple hats. Often, they’re all-in-one CEOs, HR departments, project managers, and marketers. And not only are they on busy schedules, but they’re also on…

  5. Digital Marketing Campaign: How to Effectively Promote Your New Product

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    As a small-business owner, you’re busy managing and growing your business. A large part of business growth has to do with marketing, especially for new businesses and product launches that…

  6. Improve Your Marketing Efforts with Instagram

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    You may have heard of the popular social media site Instagram, but have you used it to market your small business? Instagram is a popular social media site with over…

  7. Why Your Small Business Should Consider Texting

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    Once viewed as a passing fad, the texting trend has taken ahold of U.S. consumers — currently, around 97 percent of smartphone owners text. If you’re a small-business owner who…

  8. Building Your Brand

    Building Your Brand

    “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” -Jeff Bezos Branding is an essential element of…

  9. The Importance of a Good Website

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    In the digital age, a business’s online presence is just as important as their physical presence — if not more so. Restaurants live and die by their Yelp ratings. Earlier…

  10. The Best Online Hangouts for Marketers – Inbound.org

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    No matter the industry, everyone benefits from spending time with other professionals. As a marketer or business owner it’s even more crucial for you to remain current on the latest…