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Fifty best US cities to open a coffee shop

The 50 Best Cities to Start a Coffee Shop in the US

Do you have an itch to be your own boss? Of course you do, and you’re not alone. In fact, 15 million US workers were self-employed in 2015. The US economy is thriving and 64 percent of Americans drink at least one cup of coffee daily—making now the perfect time to pursue your dream of […]

Business TipsMarketingNews

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Satirical image of man working at a computer in the 1970s

What Business Laptop is Best for You? Find Out with Our Quiz

Google, Apple, and Microsoft just announced their latest and greatest laptops for business. The Fanboy War rages on and—now—it’s time to either confirm your biased beliefs or pick a side. Which tech giant is superior? If you need to upgrade your ancient laptop that conveniently freezes right before you hit save on that spreadsheet you’ve […]

Marketing

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A road and cars in front of storefronts

Lessons Learned from Small Business Saturday

When we think of holiday shopping, our minds typically envision shoppers running rampant up and down aisles of mega-stores and scouring shelves for the best deals. But more and more each year, shoppers are supporting Black Friday’s quieter and more respectable sister, Small Business Saturday. The Resurgence of Shopping Local In the past, people shopped […]

Business TipsCase StudiesMarketingProfitabilityStart-Ups

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small-business-week-2017

How Small Business Week Can Help Your Business Grow

National Small Business Week has been held each year since 1963 to honor small business leaders around the country and to raise awareness of small businesses. In 2017, the dates will be April 30 to May 6. This is an important week for small businesses, with extra attention and publicity and the possibility for lots […]

Marketing

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Holiday-Marketing-Tips

10 Holiday Marketing Tips to Increase Traffic to Your Store

By Melissa Darcey Running a small business is no easy feat, and it can get especially hectic during the hustle and bustle of the holidays. As overwhelmed as you might feel, however, now is not the time to neglect your marketing efforts. Holiday spending is anticipated to be generous this year, which means there’s a […]

Marketing

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holiday-social-media-strategy

Holiday Social Media Strategy: Here’s How to Stand Out in a Saturated Market

The upcoming holiday season means customers are looking for gifts and services to give to those they love.  Many small-business owners want to create a social media strategy to target this audience, but the time and resources required for an effective social media campaign may seem discouraging. To tackle some of these concerns, we interviewed […]

Marketing

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8 Benefits of Starting a Mentor Program at Your Company

8 Benefits of Starting a Mentor Program at Your Company

Mentor programs aren’t just trendy, they also offer a quantifiable return on investment (ROI), which is why businesses of all size use them. Mentorship grows employee engagement, job satisfaction, and productivity—and 77% of companies report that these programs increase retention. If you invest in a mentorship program, your company will see rewards for mentees, mentors, […]

Marketing

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5_Marketing_Ideas_For_Small_Business

5 Budget-Friendly Marketing Ideas For Small Business That You Can Do Yourself

Small-business owners are known for wearing multiple hats. Often, they’re all-in-one CEOs, HR departments, project managers, and marketers. And not only are they on busy schedules, but they’re also on tight budgets. Small businesses usually can’t allocate the same amount of money and time to marketing efforts as medium or large companies can. Luckily, you […]

Marketing

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digital-marketing-campaign-small-business

Digital Marketing Campaign: How to Effectively Promote Your New Product

As a small-business owner, you’re busy managing and growing your business. A large part of business growth has to do with marketing, especially for new businesses and product launches that need to generate awareness, interest, and sales. One of the best ways to create these responses is through a digital marketing campaign. The following information […]

Marketing

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Someone taking a nighttime skyline photo on an iPhone

Improve Your Marketing Efforts with Instagram

You may have heard of the popular social media site Instagram, but have you used it to market your small business? Instagram is a popular social media site with over 400 million active monthly users, making it an excellent resource for small business owners. Instagram can be used to find customers that are truly interested […]

Marketing

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