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Technology

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How AI Can Help Your Small Business

When you run a small business, you need every advantage possible to stay at the top of your industry—and ahead of the competition. Technology has always been a key piece of the successful small business puzzle, but with artificial intelligence (AI) going mainstream, it’s quickly becoming the deciding factor between moving ahead as a small […]

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Cloud Computing: What Is PaaS, SaaS, and IaaS?

Cloud computing is a booming enterprise. One recent financial report from Gartner projects worldwide revenues for all Cloud computing applications to grow from $209.2 billion in 2016 to $246.8 billion in 2017, an increase of nearly 18%. Of that figure, Cloud infrastructure services, or infrastructure as a service (IaaS), will grow the most. Cloud application […]

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Should You Build a Mobile App for Your Business?

Smartphones are a constant companion for many people, so if you haven’t started considering mobile apps as a means to reach your customers, you could be missing out on a lot of publicity. Apps offer convenience for the consumer and give you the ability to send notifications directly to phones, making communication with your customers […]

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Choosing the Best Email Marketing Service for Your Business

Email marketing can be a big part of a successful marketing strategy, but it can also be time consuming and complicated. Maintaining huge contact lists, keeping track of who’s received what, and setting up automated responses and recurring messages can eat up huge chunks of time. That’s where email marketing services come in. What Is […]

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24 Little-Known Tech Facts Every Small-Business Owner Knows

It’s incredible how many different hats small-business owners wear. Day in and day out, they oversee their teams, coordinate with partners and clients, and strategize how to grow business sustainably. Small-business owners are always expanding their knowledge, so in celebration of National Small Business Week, we’re sharing 24 little-known facts about technology. With this new […]

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How Artificial Intelligence Will Reshape the Enterprise

Discussions about artificial intelligence (AI) sometimes raise specters of “I, Robot” or images of IBM’s supercomputer, Watson. And while both of these images do relate to artificial intelligence, neither illustrates the full potential of AI in the business world. Fortunately, global consulting firm Accenture has substantial research that offers insight into the realm of possible […]

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5 Essential Technology Tools to Include in Your Budget

We’ve all heard the phrase “you have to spend money to make money,” and while it may be accurate to some extent, small businesses also have to keep a close eye on their budgets. As you establish your technology allowance and evaluate tools to help grow your business, consider these five items as absolute essentials. […]

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How to Make Your Small-Business Instagram ❤-Worthy

Instagram is one of the most widely used social media platforms today. With over 400 million active monthly users of all different ages worldwide, this platform should be an essential tool in your small-business belt. Whether you’re just starting out on Instagram or have been using the platform for a while, there are some important […]

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5 Reasons to Use a Virtual Assistant

By: Melissa Darcey Thanks to technology and advanced communication tools, virtual work and telecommuting have significantly increased in popularity, with freelance workers accounting for roughly 34% of the total US workforce. One such telecommuting position that can help small-business owners get more done is the virtual assistant. A virtual assistant is an administrative professional who […]

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Choosing the Right Business Phone and Internet Service

Phone and internet service are critical for a business. They represent your connection to your customers. As such, you want to make sure you are getting great service with all the features you need without breaking the bank. There are a lot of options out there, though, and choosing the right one can be daunting. […]

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