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A successful organization requires an inspiring and shared mission at its core, something that we have always held paramount at Frontier.
With a strong company culture securely in place, capable leadership follows suit, which goes on to positively impact our employees by creating a supportive environment where they can leverage their talents more effectively. It’s a cascading effect that I fully promote and support because ultimately, fostering a good company culture is good for business.
Top benefits in developing a great company culture
Everyone at Frontier knows what the company stands for, how they are to interact with customers, partners, and fellow employees. Having a great company culture is an incredibly effective recruiting tool that helps attract and retain the best talent. It helps managers manage more consistently because everyone is on the same page. It can also lead to higher customer satisfaction, revenue and/or profitability for all stakeholders in the company’s success.
How Frontier approaches building a collaborative company culture
It starts from the very top. Our CEO, Dan McCarthy, sets very clear direction and priorities at the beginning of the year and the company is clear about the methods, actions, or attitudes by which people should achieve those goals. Chief among them all is “put the customer first,” and I can proudly say that Frontier strives to do this in all our decisions and actions. We are a very interconnected company across all departments and locations.
Fostering a culture of innovation as a tech-centric company
Frontier is a networking company, so we naturally do our best to network across groups and departments. We continually look at process engineering to make our jobs easier, automating manual tasks and using the terabytes of data in our systems to better make decisions to improve how we attract and retain customers. We also enable employees to bring their own device if they wish while operating under Frontier’s security and network protocols.
Managers including remote employees in culture-related initiatives
Culture isn’t necessarily being there physically. It’s a mentality, a mindset. It’s knowing what’s expected of each person in the company, and the ways or means by which he or she strives to meet those expectations. This is done successfully with integrity, collaboration, and the notion of putting team ahead of self. We do use video conferencing and web conferencing extensively to at least make sure people are actually on the same page (or screen!) when possible.
Culture is the key to unlocking a proactive and successful business. By promoting the positives and curtailing the negatives within our organization, we are fostering strong leaders and driving employees to ultimately create better experiences with our customers.
This post is written on behalf of Cory Jones, who currently serves as Vice President of Commercial Marketing for Frontier Communications. In his role, Cory is responsible for all facets of business-to-business marketing for the company, including acquisition, retention, digital, social media, lead generation, and marketing communications.
Cory holds a bachelor’s degree in advertising from Texas Tech University. He lives in the Dallas area with his wife and two children, and is on an eternal quest to finally break par on the golf course.