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How to Make Your Small-Business Instagram ❤-Worthy


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Instagram is one of the most widely used social media platforms today. With over 400 million active monthly users of all different ages worldwide, this platform should be an essential tool in your small-business belt.

Whether you’re just starting out on Instagram or have been using the platform for a while, there are some important Instagram tips for businesses to keep in mind. These suggestions can help turn your account into a well-oiled marketing machine.

Post Professional Imagery

While Instagram was originally designed to let users share everyday moments in life, your business account should be much more than a collection of grainy cellphone photos. Using high-quality images will build your credibility, establish a brand aesthetic, and let your audience know that your company cares about professionalism.

Clean, clear imagery also promotes sharing. If users like what they see, they will be more likely to “re-gram” (repost your picture) or tag a friend, gaining more traction for your business.

A great way to ensure high-quality images is to hire a professional photographer and schedule Instagram-specific photoshoots with your products. Create a shot list that includes image content for upcoming holidays, special events, or other promotions, and make sure the photographer understands your brand style.

Include Regular Promotions

You’ve most likely heard the term “Instagram Giveaway” thrown around social media. Giving away free products through Instagram might seem like an unnecessary cost, but it’s actually an excellent strategy for building your small business.

If your products or services are less expensive, schedule semi-regular giveaways through Instagram and award prizes to multiple parties. These promotions will increase awareness, especially if users are encouraged to tag a friend or repost your picture to enter.

If your products are more expensive at retail price, schedule giveaways less often but with more buildup—give your followers time to get involved. You can also offer discounts, Buy One Get One (BOGO) deals, and other promotions to create buzz around your company without breaking the bank.

Feature Your Product in an Interesting Way

Some companies get caught up in trying to convey information in posts and neglect to showcase the actual product in action. Remember, you’re simultaneously selling a product and building a brand, so use the platform to showcase both.

For example, if you specialize in men’s fashion, mix things up by posting photos of men wearing your products as well as pictures of your product displayed in an interesting way, like folded in a suitcase with a host of other items that match the theme. Don’t just use Instagram to show the clothes and accessories you sell—use it to showcase the lifestyle your clothes and accessories fit into.

If your small business offers software, post photos or short videos of experts using your tech to create something interesting or unique. FiftyThree, a company that makes drawing and sketching apps, uses its Instagram account to showcase art made by its customers, for instance.

Snowy #NYC sketch #madewithpaper by Peter Paul Van Der Erve ❄️ #StellaBlizzard

A post shared by FiftyThree (@fiftythree) on

You could also showcase behind-the-scenes aspects of your small business, whether that’s sharing a photo of the workers involved in your operation or a video of how your product is made. Highlighting the real people behind your brand will help users feel a personal connection to your company.

Communicate with Your Followers

One of the most important aspects of social media is company communication. If you check your Instagram account daily for comments and respond regularly, users will see that outreach and begin to trust your brand.

If you can, hire a dedicated social media expert to take control of your Instagram account—they can devote all their time and attention to maintaining your brand image across the social platforms you use. Delegating social curation to a specific person ensures that your accounts get the attention they deserve, while also giving you more time for other responsibilities.

Whoever is running your Instagram account should address concerns promptly, provide helpful information, and watch for brand ambassadors and potential partners who could help you build your business. Product users have insights on service issues and trends that you may not notice on the production end, so the more your social media expert pays attention to your customers, the more successful you will be.

Maintain Consistency to Build Your Brand

Whatever Instagram strategy you land on, make sure you stay consistent. Try to post daily to increase exposure in your followers’ timelines and to send the message that you are invested in your social media strategy.

It’s also helpful to keep the style of your Instagram consistent. You want users to recognize your posts in their feed based on a quick glance. To that end, even the coloring of your pictures can make a big difference—especially when users are viewing your profile in grid view. For example, most of Adobe’s posts in the past few months feature a pinkish hue, followed by blocks of blue- and purple-themed photos. Each post maintains a distinct artistic style, but they all work together toward an overall theme.

One final note: don’t neglect the fundamentals in favor of a big, overarching strategy. The suggestions above won’t work if you’re missing clean copy in your captions or a reliable internet connection to get your posts online. Make sure you’ve covered your basics before moving on to larger ideas.

As you’re building Instagram for your business, tips like those above provide a great starting point—but this list is far from comprehensive. We’d love to hear what strategies have worked for you. Tweet us at @FrontierBiz to share your experience.

Frontier Business

Frontier Communications offers voice, broadband, satellite video, wireless Internet data access, data security solutions, bundled offerings, specialized bundles for small businesses and home offices, and advanced business communications for medium and large businesses in 28 states and with approximately 18,600 employees based entirely in the United States.