7 Reasons Your Business Card Needs a QR Code
You’re more than the tiny description of yourself on your business card. But how can you convey this to the rest of the world? There’s one great way: a QR code. The pixelated squares are small enough to fit on any business card, but the information embedded within can direct your customers to a more complete picture of who you are as a leader and a business, in turn helping to drive your sales and make you stand out from the crowd. And making a QR code business card is easier than you might think.
Here are seven reasons your card will benefit from a QR code:
1. It will make your business card more relevant.
While business cards are still common in some industries, the tiny pieces of paper are sometimes also considered a relic of a more analog past. Using a QR code on your business card shows that you value the professionalism and convenience of sharing your information via a card, and also that you and your business are equipped for the digital world.
2. It gives you the freedom to share tons more information.
A QR code on a business card is a great way to link to the online spaces where you showcase your business.
Maybe you’re a real estate agent whose business card QR code links directly to your listings, or a medical office that directs patients right to your online scheduling page for their convenience. You can link a QR code to social media where you show off great photos of the recent renovations you’ve completed as a contractor, or to the order page of your restaurant’s menu. Whatever you want to show off, you can do so via your QR code.
3. It helps you make a lasting impression.
One of the downsides of business cards is that they can frequently get lost, damaged or forgotten. But if your customer uses the QR code on your business card just a single time, they can digitally save your information, whether that’s bookmarking your website or immediately following your social media. So it doesn’t matter if the card gets buried in the bottom of their laptop bag right afterward—with one scan, they’ve already plugged into your orbit.
4. It makes networking way easier.
Similarly, a quick scan can automatically plug your contact information into someone’s device while you’re networking. No more awkward exchanges of long digits or spelling out names. Now you can simply have them scan your QR code, and they just press a button to save your contact info on their phone.
5. It allows your info to evolve and be as flexible as your business.
With a dynamic QR code, you can change the information embedded within it at any time. This means your business card’s design can stay the same, but you can link to an evolving set of data. This is great if you’re just getting started in your business or know your contact information or social handles could change soon.
It’s also helpful if your business throws regular events. You’ll always be able to guide business card holders directly to the most up-to-date info about any upcoming happenings, rather than a more generic or outdated event page.
A QR code can be a fun way to drive engagement from anyone with whom you share your business card. You can promise if they scan the code, they’ll find a special offer or your latest seasonal discount—all without ever printing more than one set of business cards.
6. It provides valuable data through QR code tracking.
If you create a dynamic QR code, you can track QR code usage to see how often people are following up on your codes and engaging with the information you’ve embedded within them. This gives you an opportunity to see what works and what doesn’t when it comes to your QR codes, providing greater insights about better driving visitors to your business.
7. It lets you get creative.
You can create a custom QR code that is far more interesting than your typical tiny pixelated square. If you’re an in industry where creative business card design goes a long way, have fun creating your code.
Depending on your logo, you can often find a way to incorporate it into a code, or vice versa. You can also play around with shape—users can still scan a QR code that has been cut out of your card. You can make your business card into a square that is just your code. Anything that makes it feel even a touch more personalized will help yours stand out in a sea of business cards.
How do I make a QR code for my business card?
There are tons of online tools that make it easy, fast and affordable to create a QR code for business cards. You can find a free QR code generator online, but designing decorative or dynamic QR codes does usually come with a small fee.
When looking for the best QR code generators for business cards, first ask yourself what you need. If you want convenience, services like Moo and Vistaprint allow you to generate a QR code and design your business card all in one place. If you’re looking for more customization or advanced QR code capabilities, options like QR Zebra (best for the hospitality industry) or Beaconstac are popular options. The generators have easy-to-use tools that walk you through the creation process.
With just a few easy steps, you’ll be able to have a personalized, unique business card that helps you stand out from the crowd.
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